Avenir Experience Lounge By Ataha

Designer : Ataha

Project : Avenir Experience Lounge

Location : Ahmedabad, India

Area: 62.5 Sqm

Photography : Dhruv Thakkar

Avenir an automation company driven by enthusiasm and innovation gave us the opportunity to design their experience centre in Ahmedabad. A lounge to give their clients a firsthand experience of their highly advanced and quality products.

The first guiding factor when we started working on the design was to create a space which can cater to their vast and varied client base, their space needed to speak varied languages, a space where technology, art and design comes together. A design developed with the amalgamation of minimalist white, raw greys and glamorous gold, with a hint of pastels and pop to bind them together.

A custom hand-painted canvas carpet, greets the clients to the lounge with a light (By Focus lighting) to highlight the red circle, a symbol of the never-ending movement, a continuous flow of energy, a drive to create and innovate.

‘A curve divides, enclosed, and drives your attention.’

Curve reflected in the ceiling and flooring visually DIVIDES the space into 2 parts Highlighted with different use of materials and colours, distinctly ENCLOSES the lounge area and a casual meeting area yet without any barrier, visually dividing the area into the raw and minimal styles. DRAWS your attention towards the corner of the space where all the achievement and trophies are showcased.

With an overall bevelled furniture design gives the space a softer feel. A backlit award shelf in the corner, with an angular design grabs ones attention towards the trophies, as well as utilizes the corner.

Bar console adorned with decor and painting to extend the artistic touch from the lounge to the bar area. Designed with ‘V grooved grey background, wooden shelves and shiny brass finish on the vertical pipes and front face of central glassware racks. Artistic and functional, add glamour to the space.

High discussion table(Bar Table) lit with 48 dots of Perdu lights, tabletop in a beautiful grey and brown onyx, cladded in the reflective golden mirror. derived as a perfect spot to have a dynamic discussion besides enjoying a beautiful view of the cityscape.

Feature wall in white, displaying USPs of the company, washed with one of their most premium product, designed with an aim to keep a lasting impression of the key features whenever the client leaves the lounge.

Brands / Manufacturers: Lutron, Control 4, Devialet, Triad, Pioneer, Apple, Focus Lighting, Acclaim Lighting, LG, Google Chromecast, Sonos, Pakedge, Ubiquity, DoorBird, Assa Abloy, Amazon Alexa and Tata Sky.

About the Firm :


Every design is a mould of your imagination shaped through perceptions, ideas and the ability to evolve. And what all great designs have in common is the reason behind the evolution.

It always has a dream and a therefore (Ataha). We believe every single material or colour used in a design should speak about a common idea from imagination, conceptualisation, process and finish, making the design journey extraordinary.

To create a balance between art and functionality is an exploration in itself and we go through the exploration in every single project may it be interior design, furniture, architecture or product design. Varun Vasava and Shreta Saraf are leading ATAHA on this journey of exploration.